Slow DownSlow DownSlow Down




Vision Zero Data Feeds – Crash Data , Fatalities by Year

Ellen Oh

Do you feel anxious and unsafe crossing the streets of New York City? How many times have you turned your bike into a puddle to avoid pedestrians? Are you constantly on high alert on the road to avoid bikers, pedestrians, or other drivers while driving? Pedestrians, bikers and drivers are stressed on the busy road. Are we safe from traffic accidents?


Slow Down is an art installation that visualizes 8 years of traffic crash fatalities in New York City from 2010 to 2017 on fluorescent and transparent acrylic panels. Transparency of the material allows to view the accumulation of data through layers as well as yearly data on each from any direction and informs that more than thousands of lives have been taken away from traffic crash over the past 8 years. Streets are the largest and busiest infrastructure of New York City. Based on personal experience, walking the crowded and busy New York City streets occupied by pedestrians, bike riders, and cars may cause anxiety and fear. Evidently, NYC Open Data confirms fatalities and injuries by traffic crash occur everyday and with more than 200 fatalities and 50,000 injuries total every year. Slow Down aims to bring awareness to this public infrastructure and transportation safety issue and hopes to reduce accidents by slowing down the pace and making safer choices. This Installation is also dedicated as a memorial piece to those thousand of lives lost and their families.

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Photo Credit: Samantha Hyatt



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Ellen Oh

Ellen Oh is a multidisciplinary designer with focus on visual and graphic design across multimedia. She aspires to stay curious about the world, pushes boundaries beyond imagination, and adventurous about new things. It is that passion eventually led her to take a leap of faith and move to New York City several years ago from her hometown in South Korea where she had a different professional life as a business strategy consultant. During her years as a consultant, she learned about unlimited potential of data and technology and since then she kept her interest in the field. Also as a trained industrial designer she is naturally attracted to applying creative idea to physical object and solving problems through design. Ellen likes to bring both world of analytics and creativity together to view the world with various angles, explore analogue and digital world, and design beautiful and meaningful thing. Ellen previously lived in Brooklyn and currently resides in Manhattan and she feel fortunate to live, know and learn all in and out of two exciting New York City boroughs.